Comparing Teaser Trailers To Theatrical Trailers 2

Having looked at the teaser trailer and theatrical trailer for G.I. Joe: Retaliation I have found a number of similarities and differences.

Similarities

• Both the teaser trailer and the theatrical trailer include the production company logo.  
• Both trailers include the title of the film, but may be shown at different points of the trailer. 
• Both trailers include short clips/images of the film. 
• Both trailers include websites. 

Differences

• There is more narrative intent in the theatrical trailer compared to the teaser trailer.
• There is also more development of character in the theatrical trailer, the audience gets a wider view of the character and his predicament.
• The teaser trailer is shorter in duration than the theatrical trailer. 
• The pace of the editing in the trailer is more frequent and is faster, than it is in the theatrical trailer, this is due to the amount of time in the teaser trailer, meaning that the faster the editing is the more clips and images can be included in the short clip. 
• The sound and music used in the teaser trailer differs to the sound used in the theatrical trailer, the sound tends to be more impacting, powerful sounds, this is again due to the fact that the teaser trailer doesn't last long and needs to sell itself with overly dramatic sound and music.