After a lengthy focus group, I have decided to us the 'Telegraphem' font. It scored an average of 9.2 out of 10 when rated by a group of people many in the age bracket and demographic of the target audience. 'aBite (8.2) font was the nearest to it in rating but 'Telegraphem' was a clear winner (and my personal favourite). The main comments from the focus group were that it was 'mysterious' and 'unnerving'. you can see the font below.
One of the main reasons I chose this font because it gives the audience a sense of conspiracy.
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